Facebook设置及广告

引流效果:偏高 80%
操作难度:中 50%
金钱投入:高 90%

1.利用 ads library 查找对标广告(文案摘抄–target的人群-或者可以用第三方的bigspy或者adspy都行)

https://www.facebook.com/ads/library/

例如:ColourPop

2. facebook page设置message 自动回复

例:

Hi, thanks for contacting us. We will reach out soon (within 8 hours). if you are a new customer, Please reply “YES” for $10 OFF Discount & Free Expedited Shipping (No Minimum Purchase)

Hi XXX , thanks for contacting us. We will reach out soon (within 8 hours). if you are a new customer, You will get $10 OFF Discount & Free Expedited Shipping (No Minimum Purchase) by using Discount Code ” NEWLDS ” when you checkout.

Thanks for contacting us XXX,
Your joining to our LarmeDeSirene Family is our great honor.
Please Use Discount Code ” NEWLDS ” for $10 OFF Discount & Free Expedited Shipping (No Minimum Purchase) when you Checkout.

3. facebook page板块

https://business.facebook.com/creatorstudio?tab=instagram_accounts

4. Facebook ads Breakeven ROAS 广告利润自动计算表格

5.解决广告的学习受限方案( learn limited)

  • 复制新的 ad set X3(盈利ad set)

           >成立新的campaign

             ( 情况1:若该ad set 超过8个转化则 CBO,CBO预算是ad set的3倍)

             ( 情况2:若该ad set 低于8个转化则 CBO OFF, 预算依照原来的ad set即可)

  • 更换素材样式(复制ad set > 新campaign > 用原ad set预算)
  • 不更换素材样式 ( 复制ad set > 新campaign > 预算=转化成本X10  “官方建议”

      (个人不推荐)

6. 人群重合(overlap)

Frequency搭配单转、cpm、ctr等数据来看也能feel到该广告是否已经处于下行阶段,进而把它kill掉。

7. creative report

7. 数据分析

帖子来源:https://www.facebook.com/581891979156675/posts/632750480737491

第三方工具可以看到广告主所选的国家 年龄 性别以及Likes&Shares的曲线,投手可以根据实际情况进行调整和测品。


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